Are you a Flower or a Hero? How understanding the personality of your business can improve your imag
Is it possible (or practical) to classify your business image profile?
I'f you can partially define the appeal of a business , the notoriously difficult first stage of developing an agreeable and effective creative solution can be eased.
Based on my experience, here are a few categories. Do any of them fit your business?
Fisherman - hook based salespitch that has high retention capability due to a discovered product USP
Flower - a product offering that sells by attractiveness.
Dynamo - sells a promise of energy and industry on behalf of clients
Hero - the tried and trusted supplier who never lets you down
Class Act - restrained and sophisticated presentation of quality products for a discerning audiences
Moneysaver - price led and competitive with offers, discounts and purchase plans
If your business sounds like one of these, it means that between us, we're already on the way to developing a promotion plan for your business.
And if it doesn't, I'm even more interested!
I've done some examples of what I mean which are available if you feel like signing in.
Why not take a look?
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