COOKY'S BIG BASH
Essex and England superstar Alastair Cook's Benefit Year is a genuinely big deal in the Essex cricket calendar.
Promotional design for the Benefit Year as a whole as well as for events like the Big Bash plays a crucial role in providing clear and memorable images both for the appeal and each event.
You only get one chance to establish a first impression and get in with your audience, so make sure you don't waste the opportunity.
Get in and stay in - that's cricket.