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Good advice doesn't have to be hard to take


This range of 23 booklets gave AXA's business insurance brokerage partners a ready resource to help advise their clients on challenges involving insurables.


Topics from Working At Height through Electrical Safety to Office Desk Ergonomics were covered with clear illustration and common-sense language.


The whole range was presented in a crisp and clean graphic style, closely linked to AXA's strong colour scheme branding.


Making these documents look fresh and interesting, rather than the dull datasheets they could have been, were a key factor in their successful take-up.



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