Good advice doesn't have to be hard to take
This range of 23 booklets gave AXA's business insurance brokerage partners a ready resource to help advise their clients on challenges involving insurables.
Topics from Working At Height through Electrical Safety to Office Desk Ergonomics were covered with clear illustration and common-sense language.
The whole range was presented in a crisp and clean graphic style, closely linked to AXA's strong colour scheme branding.
Making these documents look fresh and interesting, rather than the dull datasheets they could have been, were a key factor in their successful take-up.