RETAIL BANKING RESEARCH
Finding a way to express ideas
Sometimes a product is intangible, or in some other way difficult to define. In those cases the designer must find a key quality that can be isolated and projected as representative of the concept.
The ability to winnow out innovative trading strategies from a mass of data using a combination of experience, analysis and insight looks lke magic to the uniformed but is highly respected by fund managers.
The challenge was to convey evidence of a creative way of thinking about a problem that yields to innovative thought.
And this is exactly how you find a needle in a haystack, if you think about it.