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RETAIL BANKING RESEARCH

Finding a way to express ideas

 

 

Sometimes a product is intangible, or in some other way difficult to define. In those cases the designer must find a key quality that can be isolated and projected as representative of the concept.

 

The ability to winnow out innovative trading strategies from a mass of data using a combination of experience, analysis and insight looks lke magic to the uniformed but is highly respected by fund managers.

 

The challenge was to convey evidence of a creative way of thinking about a problem that yields to innovative thought.

 

And this is exactly how you find a needle in a haystack, if you think about it.