Immediate impact, clear product presentation and an easy to use response mechanism. Sounds simple enough.
The execution of advertising is where your professionalism really shows – print media demand the highest standards of production and attention to detail.
But the real challenge is to identify and prioritise your key selling points and turn them into a sharp, fresh concept that quickly and effectively plants your product idea in the mind of the reader.
That's where the creative factor really counts – a good ad never blends in, it always stands out.
Original is best.