Marketing collateral - it's a gift, not 'promotional merchandise' (yuk)

Tuesday, August 27, 2013

Icebreaker, leave-behind, door-opener – it's nearly always a good thing to hand out something more solid than a mere business card if you're serious about getting business.

 

But why are so many business incentive gifts, well, crap?

 

The answer - lack of imagination. I don't understand offering as a gift and object that hardly anyone would buy.

 

There's this weird mindset that says you can only give strange, quasi-practical 'non-things' away. Flat pens, monogrammed golf balls, cheap desk accessories and polo shirts with company logos on. if you want to depress yourself, pick up a promotional gifts catalogue and imagine getting the pick of that pile for Christmas....

 

Promo gifts have to have one or more pf three magic ingredients - value, wit, and a real link to your product (and that doesn't mean a logo stuck on it).

 

A direct marketing outfit I used to do work for once sent out a hot airline meal to the desk of every one of their 100+ key prospects to persuade them to use their airline catering service.

 

Another sent a real live homing pigeon in a box (with careful release instructions). to alert customers to their client's unique approach to communications. Did they get a result? You bet they did.

 

Clever = memorable and original

Witty = engaging in a product related way

Valuable = not another bloody pen...

 

IThere are more  examples to think about, if you feel like signing in.

 

Why not take a look?

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