Are you a Flower or a Hero? How understanding the personality of your business can improve your imag
Is it possible (or practical) to classify your business image profile? I'f you can partially define the appeal of a business , the...
Why 99.5% of e-marketiing is a waste of time and effort - and why that's a good thing for your busin
Unilever founder Lord Leverhulme's timelesS statement; "Half the money I spend on advertising is wasted, the trouble is, I don't know...
Local Markets and Social Media: Why they don't always fit, and what you can do about it.
Much so-called social media expertise is based on simply knowing how Facebook, Twitter, Reddit, Pinterest and so on work in a technical...
Marketing collateral - it's a gift, not 'promotional merchandise' (yuk)
Icebreaker, leave-behind, door-opener – it's nearly always a good thing to hand out something more solid than a mere business card if...
