September 20, 2013

Is it possible (or practical) to classify your business image profile?


I'f you can partially define the appeal of a business , the notoriously difficult first stage of developing an agreeable and effective creative solution can be eased.


Based on my experience, here ar...

September 20, 2013

Unilever founder Lord Leverhulme's timelesS statement; "Half the money I spend on advertising is wasted, the trouble is, I don't know which half", is one of the  landmarks of sales promotion.


The crafty old devil wasn't being strictly truthful of course. The 50% figure...

September 19, 2013

Much so-called social media expertise is based on simply knowing how Facebook, Twitter, Reddit, Pinterest and so on work in a technical sense. Consultants will cheerfully charge  to help you get set up in a medium that's successful precisely because it's been designed...

August 27, 2013

Icebreaker, leave-behind, door-opener – it's nearly always a good thing to hand out something more solid than a mere business card if you're serious about getting business.


But why are so many business incentive gifts, well, crap?


The answer - lack of imagination. I do...

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Are you a Flower or a Hero? How understanding the personality of your business can improve your image.

September 20, 2013

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