Local events depend on word of mouth. Having a strong brand that can stand the wear and tear of 'chinese whisper' communication is a key element in getting the message passed around effectively.
The more tightly you can combine the nature of your event and its key appeal within its branding, the better.
So when 'The 2013 Dave Masters' Testimonial Six Team Cricket Tour' came to Maldon CC, it quickly became the inaugural BigSix tournament - six Essex professionals leading six teams of club cricketers in an unforgettable day of sporting action.
Compact, memorable and attractive branding for a great event.
And for 2014: Cooky's BigSix!