chriswhitedesigner

Good advice doesn't have to be hard to take

 

This range of 23 booklets gave AXA's business insurance brokerage partners a ready resource to help advise their clients on challenges involving insurables.

 

Topics from Working At Height through Electrical Safety to Office Desk Ergonomics were covered with clear illustration and common-sense language.

 

The whole range was presented in a crisp and clean graphic style, closely linked to AXA's strong colour scheme branding.

 

Making these documents look fresh and interesting, rather than the dull datasheets they could have been, were a key factor in their successful take-up.